Destination Coventry is the official Destination Management Organisation (DMO) for Coventry, delivering destination management and marketing for the city, promoting the area nationally and internationally, to grow and support the visitor economy.
We operate through two consumer-facing brands: Visit Coventry targets day and overnight leisure visitors, and Conference Coventry and Warwickshire, incorporating the region’s Convention Bureau, works to attract business travellers, conferences, exhibitions and other business events.
We represent the city’s valuable tourism, leisure and hospitality sector, which generates¹ over £750 million, supports circa 7,357 jobs, and attracts over 11 million visitors annually.
¹ STEAM 2022
The Rise of Coventry
Launched to help businesses thrive in a competitive market, this partnership program provides access to a powerful suite of marketing and promotional services, giving members a unique edge through Destination Coventry’s extensive network. This network has rapidly expanded over the last three years, with the DMO projecting a marketing reach of more than 3.5 million across print, digital, and membership channels by 2025. The initiative reflects a fresh approach to place marketing and business growth in the sector—one that draws on the collective strength of Coventry’s brands and businesses to spotlight the region as an unparalleled destination for leisure and business travel.