Our Services DestInation
Coventry
Get involved and reach a wider audience
Throughout the year, we have additional opportunities that you can be part of, to further put your business on the map. From advertising opportunities to trade shows, and marketing campaigns to business events prospects, we can help showcase your business to potential visitors worldwide.
Marketing Campaigns
Our destination marketing activities are far-reaching (local, regional, national and international) and span all marketing and communications channels, including broadcast TV, radio, print, digital, outdoor, PR and social media. We deliver at least four multi-channel destination marketing and PR campaigns each year. These are thematic in nature and focus on:
- Specific Sectors – such as Night-Time Economy or Independent Retail
- Seasonal – typically Summer and Christmas
- Target Audiences – these might be Pre-School Families or Adventurous Singles
- Product Themes – such as Medieval History or Sport and Wellbeing
We also collaborate with others on their own campaigns, including Visit Britain, Visit England, West Midlands Growth Company and Coventry Business Improvement District (BID). These opportunities are often used to amplify our own campaigns, as well as delivery of standalone activity aligned to a particular theme. Our most recent campaigns have included:
- Food & Drink – shining a light on Coventry’s ever-developing food and drink offer and encouraging visitors to sample our fast-evolving, hugely diverse and high-quality product. The campaign included the launch of our hugely successful Coventry & Warwickshire Foodie Awards.
- Business Events – a PR campaign promoting Coventry & Warwickshire as a compelling and safe destination for business visits, events and exhibitions, whilst highlighting our outstanding venues and the major events taking place in the region throughout 2021 and 2022.
- Summer City Breaks – a key theme of Visit England’s Escape the Everyday campaign has been city breaks. We worked with them to highlight Coventry as a city destination of choice. This included hosting a social media influencer in the city, a takeover of Visit England’s Instagram channel, and an inspirational blog on the Visit England website, alongside our own Summer City Breaks campaign.
- Welcome Back – a collaboration with City Council colleagues to deliver the multi-channel Explore Coventry campaign, backed by the ERDF Welcome Back Fund, which aims to support the return to high streets safely and help build back better from the pandemic.
- Winter Wishes – a big budget campaign focusing on city events, food and drink, seasonal product offering and shopping. Aimed at a broad target audience, the campaign positioned Coventry as a choice festive destination to rival its neighbours, with channels including TV, radio, social media, PR, outdoor, digital, and print.
Advertise with us
Promote your business on our websites and in marketing campaigns
The Visit Coventry website receives ¼ million page views per year, and that’s growing rapidly all the time. As a member, you can benefit from being part of it:
- Members will get a dedicated page on our public-facing websites to promote their business
- Potential to be included editorially throughout the websites in our inspirational editorial sections
- Limited opportunity for additional paid advertising on Visit Coventry’s website
- Sponsorship of our popular e-newsletters with over 3,500 subscribers
- Our social media accounts have a reach of over 16,700 followers – work with us to grow your reach.
Please contact the Visit Coventry team to discuss availability and booking on: hello@destinationcoventry.co.uk
Our Coventry Official Visitor Guide is an independently written celebration of all that is great about Coventry. The guide appeals to a diverse range of people and provides credible and engaging content. We update the 36-page Coventry Official Visitor Guide twice per year, making the content relevant and refreshing to the reader. 10,000 copies of the guide are distributed every 6 months, and distribution is to local and regional businesses, including accommodation, attractions and visitor information centres.
Alongside the printed copy of the Official Visitor Guide, Visit Coventry will host a digital version of the guide online. The guide will also be a part of a 6-month digital campaign and will be featured on Visit Coventry’s and Conference Coventry and Warwickshire’s social channels.
If you would like to advertise in Coventry’s Offical Visitor Guide, please contact hello@destinationcoventry.co.uk
Partnership Opportunities
Putting you in touch with the right people
As Coventry’s Destination Management team, we make it our business to know our members’ business needs. This gives us an advantage when it comes to putting you in touch with the right organisations to collaborate with.
We have a breadth of contacts right across the region, enabling you to connect with a wide range of businesses, providing introductions and extending networks. This helps grow opportunities, enhance communication and boost support across the destination.
Press Visits
Each year, Destination Coventry hosts many print journalists, online bloggers, broadcasters, television presenters and film crews, putting the area firmly on the map for visitors from all over the world.
Destination Coventry members are given the opportunity to become involved in these press visits and showcase their businesses to huge audiences.
To find out more about press enquiries please email hello@destinationcoventry.co.uk or call 024 7697 5526
Group Travel Organisers
Destination Coventry regularly works with group travel organisers and travel trade buyers to successfully bring familiarisation trips to the city. We curate inspiring itineraries to give buyers a flavour of the incredible experiences the region has in store for their customers.
Destination Coventry members are exclusively invited to host the various elements of our itineraries and promote their businesses to these important and influential organisations.
To find out more about Group Travel click HERE
Trade Shows and Exhibitions
Throughout the year, the Destination Coventry team attends several major shows and exhibitions across the country, with both its Conference Coventry and Warwickshire and Visit Coventry brands showcasing the destination at these events.
The Conference Coventry and Warwickshire team attends trade shows such as CHS in Birmingham and The Meetings Show in London, whilst the Visit Coventry team exhibits at the likes of Group Leisure & Travel Show in Milton Keynes and Excursions in London.
The teams often invite members to partner up with us at shows, with the collective aim of driving business tourism into Coventry and Warwickshire, whilst simultaneously showcasing our venues, key sectors and current projects in the region.
TXGB
Tourism Exchange Great Britain (TXGB) is our digital marketplace in partnership with VisitEngland. It is a tool designed to move customers from looking to booking, offering a way for tourism businesses to diversify their distribution. It also helps tourism providers to explore a wide range of bookable product to add to their programmes.
As a Destination Coventry member, you will have the opportunity to sign up to our TXGB channel and sell tickets to your attraction, events or hotel rooms though our consumer-facing websites.
Why Join?
Destination Coventry’s membership program offers a compelling range of membership benefits, alongside a suite of marketing and advertising opportunities to suit all budgets. We also provide sector-specific business support and signposting to funding opportunities and specialist advice.
Becoming a Destination Coventry member will provide your business with a range of valuable opportunities designed to help your business reach a wider audience and expose routes to market that may not be possible independently. By joining us, you will become part of the bigger picture, helping to promote Coventry as a compelling destination of choice, regionally, nationally and globally.
Ready to Join?
Becoming a Destination Coventry member will provide your business with a range of valuable opportunities designed to help your business reach a wider audience and expose routes to market that may not be possible independently. By joining us, you will become part of the bigger picture, helping to promote Coventry as a compelling destination of choice, regionally, nationally and globally.