Destination Coventry is set to deliver the city’s destination management and marketing offer. As part of a two-year proof of concept trial, the new partnership has been established to manage the city’s growing tourism offer and boost Coventry’s reputation as a visitor destination. 

The collaboration will also ensure that responsibility for funding and delivering the city’s tourism and destination offer will be shared, with contributions from Coventry City Council and Coventry and Warwickshire Chamber of Commerce, alongside income from commercial activities and access to funding from Central Government and Visit Britain. 

This means we’ll have significantly more resources to increase our destination marketing activities to regional, national and international audiences, with the aim of driving more leisure and business visitors to Coventry and Warwickshire and growing the visitor economy for the benefit of all.