Destination Coventry
Destination Coventry

About
Us

Destination Coventry is a two-year proof-of-concept collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce. Our Oversight Board includes representatives from the Council, the Chamber, the City of Culture Trust, the Business Improvement District, Visit England and the private sector.

We represent the city’s valuable tourism, leisure and hospitality sector, which generates¹ over £750 million, supports circa 7,357 jobs, and attracts over 11 million visitors annually.

Working closely with sector members, local and national partners and the broader industry, we are committed to the successful and sustainable development of tourism, leisure and hospitality in Coventry and the wider region.

¹ STEAM 2022

Meet our Strategic and Commercial Director

  • Paul McMahon

    Paul McMahon

    Strategic and Commercial Director

    As we embark on an exciting year for Coventry in 2025, Destination Coventry remains committed to showcasing our vibrant city as a hub for culture, tourism, and business opportunities. With our strategic initiatives, we aim to enhance visitor experiences, foster local collaboration, and drive sustainable growth.

    Together, we can build on Coventry’s legacy, embracing innovation while celebrating our heritage. Thank you for your continued support in making Coventry a premier destination.