Accelerate growth with Destination Coventry's new partnership model

Businesses in the tourism, leisure and hospitality sector can accelerate their growth and marketing reach through Destination Coventry’s new partnership initiative.

The new partnership model, launched by the destination management organisation (DMO), will give companies access to a full-suite of marketing support to provide a boost regionally, nationally and internationally.

Through the new model, businesses and organisations across Coventry and Warwickshire can tap into the DMO’s vast reach, which has seen significant growth over the last three years, and a wide range of other marketing and business development services.

It is forecasted that Destination Coventry’s marketing reach will total more than three and a half million across its print media and digital channels in 2025.

Through its new marketing vehicle, the DMO will be offering a wide range of support for business in leisure and business tourism, from digital marketing, advertising and branding, to sponsorship, corporate growth support and BID writing.

Destination Coventry is working with businesses and suppliers from across Coventry and Warwickshire to provide specialist services to partners – with businesses able to tap into a range of service levels, from Platinum Impact to Bronze Impact.

The DMO will soon be launching a new suite of websites which are designed and optimised to complement the new model, providing return on investment and access to additional marketing services. It is projected the websites will attract more than one million views next year.

It will be introducing regional marketing opportunities, seasonal promotions and a calendar of breakfast forums to help businesses build new connections.

Destination Coventry, a collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce, will also be working with regional partners West Midlands Growth Company to facilitate further growth opportunities for businesses.

Paul McMahon, Managing Director of Destination Coventry, said the new partnership model is designed as a targeted extension for partners’ marketing activity and will enable partners to reach diverse new audiences.

He said: “We will be working with businesses to accelerate their growth through access to specialist and targeted marketing support, and social and corporate engagement.

“To make this support accessible we are launching four levels of packages, which can be flexed depending on the needs of each individual business. Whether it is a regular event listing on our website or full management of digital marketing annually, we are positioned to provide a wide range of support.

“After close consultation with our partners, we have made the decision to enhance our traditional destination activity and to ensure Destination Coventry is the experts in digital visibility locally, domestically in the UK and internationally for our city, and ensure our partners are positioned directly in the flow of both the business and leisure visitor economy.

“This is a partnership model which is designed as a targeted extension of our partners’ marketing activity, with the aim of increasing referrals and footfall to ultimately drive business growth.

“By working in partnership, we can support the development of businesses in the tourism, leisure and hospitality sector which will, in turn, contribute to driving the continued rise of Coventry.”

Destination Coventry includes consumer facing brands Visit Coventry and Conference Coventry & Warwickshire.