Destination Coventry
Destination Coventry
100 outlined in golf balls with staff from Destination Coventry and The Belfry

Destination Coventry celebrates reaching 100 members

Destination Coventry is celebrating a major milestone after reaching a century of members.

The Belfry Hotel & Resort has become the 100th organisation to join the organisation’s membership programme which provides support for businesses in the tourism, leisure and hospitality sector across Coventry and Warwickshire.

The award-winning resort on the Warwickshire border, which is world-renowned for golf, has joined as a member in a bid to enhance its presence in Coventry and Warwickshire.

Destination Coventry includes the established Conference Coventry and Warwickshire brand, and The Belfry will look to tap into the convention bureau to further highlight its offer as a meeting, conference and events venue.

Members of Destination Coventry benefit from increased exposure, industry intelligence, business support, exclusive events and direct links into the wider community of members.

Deborah Collins, Account Director Corporate, Entertainment, Media and Sport at The Belfry, said: “As members of business chambers in the Birmingham area, we are excited to join Destination Coventry to help grow our network and increase our exposure in the Coventry & Warwickshire area.”

Destination Coventry is a proof-of-concept collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce, with a successful membership programme at its heart.

The organisation provides marketing and advertising opportunities, specialist advice and sector-specific business support for its members, while promoting Coventry and Warwickshire as a leading destination for leisure and business tourism regionally, nationally and internationally.

Paul Jones, Managing Director of Destination Coventry, said: “Our members are at the heart of everything that we do, and to reach 100 members is a major milestone in the growth and development of our membership proposition.

“The Belfry is one of the most well-known venues in the West Midlands and we’re delighted to welcome them on board. The Belfry has been engaging with Destination Coventry’s work since our launch in 2021, so we couldn’t be happier that this key player in our tourism economy has chosen to join us.

“To have reached a century of members less than two years on from launch is a fantastic achievement. We will be working to continue to grow that number and compelling range of benefits to our members."

Destination Coventry offers seven membership categories to suit the requirements of businesses across the hospitality, events and tourism sector, ranging from Patron and Full membership, to Supplier and Lite membership.

To find out more about Destination Coventry membership visit